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The Mexican import category has thrust plenty of beers into the spotlight over the past decade. But although their sales numbers may speak to a newfound popularity, most Mexican import beers have been around for much longer than many domestic brands, and Pacifico is no exception: The first batches of this light lager were produced at the dawn of the 20th century in a Mazatlán brewery founded by three German immigrants. Since then, the brand has gone the way of many breweries in the country after being acquired by Grupo Modelo in 1954, which itself was bought by AB InBev in 2013, placing the product under the marketing control of the largest brewing conglomerate on the planet. 

According to legend, the beer became popular with surfers trekking to Mexico from Southern California in the 1970s. Waveriders generated domestic buzz for the brand by bringing back cases of the incredibly drinkable lager, generating a sort of cult following that made it the go-to option for anyone looking to quench their thirst after hours of paddling. This legacy has impacted the beer’s branding and even packaging, which features an anchor and a buoy, to this day.

Household names like Corona and Modelo Especial might get most of the attention in the American market, but Pacifico manages to stand out as much for its flavor profile as it does for its DIY imported origins. Although its flavor profile keeps it as starkly light and refreshing as many other Mexican lagers you can find on the shelf, a slight bitterness on the finish makes it more flavorful. It also doesn’t hurt that it’s typically packaged in brown bottles or cans instead of clear glass, saving it from the skunked, overly grassy aromas and flavors found in other popular imports. Still, a uniquely crisp finish manages to win over drinkers who are looking for a refreshing brew that’s firmly in sessionable territory at 4.4% ABV. 

Price-wise, Pacifico is quite affordable for an import and can easily be found in any corner of the U.S. where beer is sold, thanks in no small part to its mega-conglomerate ownership.

Ultimately, this beer will likely find its way into your rotation in the very ways it was first popularized: as a refreshing sipper you can reach for after riding the waves, or, if you don’t own a board, after mowing the lawn or at a no-frills get-together. The crisp flavor profile makes it a uniquely good pairing with a wide range of food, too, refreshing the tongue between each sip.